Should I Make or Buy my Website

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The verdict is out. Your business needs a website. Over 80% of buying decisions now involve a web search. Now, it’s up to you to get it ready. And so you need to take the same decision millions of business owners around the country have been faced with. Should I make my own website or pay a professional to make one for me. Even though we offer website design as a service, we still feel that this is a decision that you need to take for your business, and it’s not an easy one. With a growing number of amazing services that allow you to build better-looking websites in less time, making a website definitely has become a more prominent possibility. However, it still offers many challenges that just might tip the scales for you. This week, we will break down the pros and cons of each of these choices and help you find the right fit for your business.Before we get started, I want to clarify one area that this article will not cover. There are businesses out there that require advanced websites that require a team of marketing specialists and designers to develop. These websites can cost tens of thousands of dollars and months of development to bring to market. The very nature of such a large project changes the variables used in this articles and makes most of the analysis useless so please do not use this as a reference. We focus on growing businesses that are looking to improve their online presence and grow their client base.

Buying a Website

When we say buying a website, what we are talking about is paying a professional to develop one for your business. This is a fairly common route for small businesses, but it needs to be properly thought out. There are thousands of web design services out there, some very good, others not so much.Although there are many factors associated with picking the right service to develop your web presence, we’re going to stick to general ideas.

Pros

You will have a professional looking site

Generally speaking, if you pay for a service, you should be guaranteed a certain level of quality. Of course, there are exceptions to this rule, especially in web design as there are many companies that will not deliver great content unless you pay a high price tag.

It does not take your time

This is a huge PRO for sub-contracting your website work. The reality is that Entrepreneurs, business owners, and managers are extremely busy. Finding the time to commit to creating a site can be very difficult. By outsourcing the project, you can have peace of mind that someone will be spending their time on it.

You gain access to the developers’ knowledge bank

This point also comes down to finding the right fit for your business. Individuals and organizations that work in web development should keep abreast with the latest trends, tools, and opportunities. They can consult you on what to include on your site and interesting way to capitalize on some of the great tools that exist on the web.

Cons

It costs money

Well, this is unavoidable. Having a website designed for your business will definitely cost you, but it doesn’t have to be a huge amount. This comes back to the point I was making earlier, you will need to find a web designer that will offer you a product that fits your businesses needs.

You give up (some) control

By signing off your site to an outsider, you’re giving up the opportunity to control your site and it’s content. That’s not to say that you can’t make changes as you wish, but in many cases, you will have to go through your web designer.

Making a website

Pros

It costs less money

With all of the services now available for building your own website, there’s no doubt that taking on this project yourself will save you cash. However, as with anything you take on as the business owner, you need to consider the opportunity cost of your time being used to develop a site. It’s not “easy” to build a site, especially your first one, but if you have the time to learn how, it’s usually worth it.

It gives you full control of your site

One of the main advantages of developing your business’s site is that not only do you maintain full control on the content/look of the site, you also get the opportunity to learn about websites. With more and more businesses moving online, it’s important as an entrepreneur to have an understanding of the online consumer trends and building your own site will give you many insights into this industry.

Accessible for future updates

Because you’ve built your site from the ground up, you will have in-depth knowledge of how it is put together. This will simplify future updates and allow you to change things on the fly.

Cons

It can take a LOT of time

Depending on the type of site you are looking for, it can take a lot of time to learn how to do it properly. It may seem tempting to just put a minimal page online, but it’s important to remember that in many cases, your website is your customers’ first impression of you.

You lose access to resources

Web development companies can usually provide you with resources (plugins, stock photos, etc.) at a lower cost than purchasing individual licenses. By foregoing these resources, it may be difficult to create a professional feel for your site.

It doesn’t always look the way you want it to

Web design can be tricky and without a full understanding of it, you won’t always be able to translate your ideas perfectly into a website. However, as you invest more time into your site, you should be able to overcome many of these hurdles.

Recap

In summary, the decision to make/buy a website isn’t an obvious one. As an entrepreneur or project manager, you will need to take a decision based on many factors. To be honest, I personally feel that the most important factor to consider is Time. Most of us are constantly overwhelmed by urgent or time-sensitive tasks that make it difficult to set aside the large blocks of time needed for web development. As with all online marketing efforts, websites tend to end up on the sideline as we focus on other matters. However, this means we’re missing out on potentially huge amounts of customers. If after reading this, you still aren’t sure whether you should make your own site or not, then give us a call and we’ll be happy to help you out with the decision. (Yes, we do offer website design, but we like to think that we are honest enough to answer your questions without bias!)If you think that you want to build your own site, then we recommend you look into Wix.com and Squarespace.com. Both these services allow you to build a site with a minimal amount of knowledge of web design.