With the education market becoming ever more competitive, it’s increasingly important for private and independent schools to create powerful marketing strategies to attract new students to their programs. Even today, many schools are still focusing their resources on traditional outbound marketing tactics such as print and radio ads. On the flip side, many small businesses…
When planning social media content for an independent or private school, it’s often easy to be sidetracked from the message that really matters. Every day in schools across the country, exciting things are happening. Field Days, Pyjama Days and Science Fairs are constantly highlighted across social media platforms making it easy to get lost in…
The verdict is out. Your business needs a website. Over 80% of buying decisions now involve a web search. Now, it’s up to you to get it ready. And so you need to take the same decision millions of business owners around the country have been faced with. Should I make my own website or pay…
First of all, I hope last week’s goals went well. One of the hardest parts of SEO is that the results are not immediate. It’s easy to feel like your efforts are not having any effect. Just keep at it, keep learning and soon enough, you’ll see some results. This week’s goals are: 1. Start a…
Whenever I speak to businesses, I always talk about the importance of a strong web presence and a good website, but I really understand why that can sometimes be difficult. I started my first business when I was 17 in the sports training industry. The first thing I realized is that running a business was a…
